We are not just obsessed with results. We are a results-driven business in a sea of Cowboys, Influencers and Gurus, we offer brands a new way forward. A way to help retailers stay agile and keep top of mind in our fast-paced world of digital.


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Start by identifying your campaign goals, such as brand awareness, lead generation, or sales. Then, consider the customer lifetime value (CLV), conversion rates, and industry benchmarks. Allocate a budget that allows you to reach your target audience effectively and test different strategies.

Use the detailed targeting options available on each platform:

  • Google Ads: Utilize keywords, location, demographics, interests, and remarketing lists.
  • Facebook and Instagram Ads: Use custom audiences (based on website visitors, customer lists, or engagement), lookalike audiences, and detailed demographics, interests, and behaviors.
  • Google Ads: Search ads, display ads, and video ads (YouTube) work well. Search ads are great for high intent users.
  • Facebook Ads: Image ads, video ads, carousel ads, and collection ads perform well. Video content tends to have higher engagement.
  • Instagram Ads: Stories ads, photo ads, video ads, carousel ads, and shopping ads are effective. Instagram is highly visual, so high-quality images and videos are crucial.

Track key performance indicators (KPIs) such as:

  • Google Ads: Click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS).
  • Facebook and Instagram Ads: CTR, engagement rate, conversion rate, cost per acquisition (CPA), and ROAS. Use platform-specific analytics tools like Google Analytics and Facebook Ads Manager to monitor and optimize your campaigns.


  • Google Ads: Use compelling headlines and descriptions, include relevant keywords, and add extensions (sitelinks, callouts, etc.).
  • Facebook and Instagram Ads: Use high-quality visuals, keep text minimal, include a strong call-to-action (CTA), and ensure mobile optimization. A/B test different creatives to see what resonates best with your audience.

Regularly review your campaigns at least once a week. Monitor performance metrics and make adjustments based on data. Optimize ad copy, creatives, targeting options, and bids to improve results continuously. Testing and iterating are key to maximizing ad performance.

  • Prioritize high-performing campaigns: Focus your budget on campaigns that deliver the best results.
  • Utilize retargeting: Target users who have previously interacted with your brand for higher conversion rates.
  • Leverage automation tools: Use automated bidding strategies and ad placement options to maximize efficiency.
  • Test and refine: Start with a smaller budget, test different strategies, and scale up what works best.
  • Ignoring audience segmentation: Failing to segment your audience can lead to wasted spend on uninterested users.
  • Not setting clear goals: Without clear objectives, it’s hard to measure success and optimize your campaigns.
  • Overlooking mobile optimization: Ensure your ads and landing pages are mobile-friendly, as a significant portion of traffic comes from mobile devices.
  • Neglecting ad frequency: High ad frequency can lead to ad fatigue, causing users to ignore or become annoyed by your ads. Monitor and adjust frequency caps to avoid this.
  • Poor ad copy and creatives: Ensure your ad copy is clear, concise, and compelling, and that your visuals are high quality and relevant.