emmersion

WE’RE OBSESSED WITH ROI-DRIVEN PERFORMANCE. YOURS.

We are not just obsessed with results. We are a results-driven business in a sea of Cowboys, Influencers and Gurus, we offer brands a new way forward. A way to help retailers stay agile and keep top of mind in our fast-paced world of digital.

 

© 2023. All rights reserved.

Increase online revenue >387%

Blended ROAS
+ 0 x
CPA (vs prior baseline
- 0 %
Averge Order Vaule
+ 0 %

The Challenge

  • Social creative didn’t reduce purchase anxiety → high CAC.
  •  
  • Subscription & bundle mechanics were underused, lowering LTV.
  •  
  • Channel attribution was siloed and impeded good optimisation.

Baby Brezza makes appliances that simplify night feeds and formula prep – a clear pain point for new parents. They had product-market fit, but under-leveraged owned channels and subscription mechanics.

 

Previous activity lacked an orchestrated approach between search and social, and subscription packaging was not optimised for parental purchase patterns.

Visit Website
Services:

Meta & Googls Ads

Client:

baby breeze

Strategy (what we did and why)

Search capture: prioritise Google Shopping & Search for high-intent queries.

 

Social education: Meta TOF creative to demonstrate product benefit and simplify decision-making.

 

Subscription-first UX & bundles: surface bundles on PDPs and in BOF creatives; offer first-box incentives and strong onboarding emails/SMS to reduce churn.

 

Measurement & LTV: server-side subscription events and a blended ROAS + cohort LTV dashboard to guide bidding and creative priorities.

Creative strategy — hooks, formats, and hold metrics

  • Hooks: “Make a bottle in seconds — more sleep for parents.”
  •  
  • Formats: 6–10s vertical demos for TOF, 15–30s testimonial/demo for MOF, 45–60s walkthroughs for BOF and Shopping assets that show bundle savings.
  •  
  • Hold metrics: 3s VTR ≥ 55% target; 15s completion ≥ 30% on hero assets. We measured creative effect on subscription opt-in rates.

How emmersion embedded with the client

 

emmersion led the creative sprint, optimised the feed for bundles, and co-built the subscription onboarding flows. We ran weekly LTV & revenue reviews with the client to guide media allocation.

 

Assets required (from client)

 

Product samples, bundle SKUs in feed, GA4 + server-side subscription events, email & SMS platform access, creative approvals, and fulfilment windows.

Performance guarantee

 

If blended ROAS and CPA targets were not achieved with agreed feed, creative set and media budgets, emmersion would credit the variable performance fee or continue optimisation per the SOW.

I’d tell any brand launching a physical product to get these people in early. They helped us package bundles, set up a subscription flow and ran creative that actually calmed worried parents — our subscription numbers proved it.
Head of Digital

Baby Brezza

"From Skeptical to Scaled: Real Brands, Real Results"

Most agencies will burn your budget chasing vanity metrics and sacrifice your brand for quick wins. We do the opposite.

 

We’ve helped 3,500+ ambitious DTC brands achieve 6–17× ROAS, cut acquisition costs up to 46%, and scale profitably—by treating creative and brand as non-negotiable. Every campaign protects your equity while driving performance.

 

Our 30-Day ROAS Challenge proves it: We beat your current ROAS in 30 days, or you don’t pay. No fluff. No excuses. Just real ad ROI—actual profit (revenue minus ad spend), measured transparently.

 

Zero upfront fees. Commission on results. Growth and brand, together.

Start Your 30-Day Challenge

4.6 Stars out of 1,396 Reviews