120% → 780% ROI in 90 days
The Challenge
- Creative mismatch causing high CAC.
- Low subscription opt-in on checkout.
- Incomplete attribution for LTV.
Manup Skin is a male-focused skincare brand with dermatologist-backed products and a founder-driven story. Prior paid activity suffered from creative that didn’t match male buyer preferences (straight, credible, benefit-first).
Subscription mechanics existed but were under-optimised, and tracking gaps hid LTV signals.
Services:
Meta Ads
Client:
Man Up Skin
Strategy (what we did and why)
Credible, direct creative: derm endorsements, founder testimony, and male UGC (real results, no frills).
Subscription-first checkout experiments: default-to-subscribe variants, trial bundles.
Server-side events & LTV measurement: capture subscription & replenishment to inform lookalike modelling and value bidding.
Creative strategy — hooks, formats, and hold metrics
- Hooks: “Derm-proven. One routine.”
- Formats: 6–10s attention reels; 15–30s demo videos; 45–60s derm/founder explainers and testimonial bundles for BOF.
- Hold metrics: 3s VTR ≥ 60% for short reels; 15s completion ≥ 35% on hero assets; subscription opt-in tracked per creative.
How emmersion embedded with the client
emmersion embedded a creative lead with the brand, implemented server-side tracking, and ran subscription A/B tests alongside product ops to optimise offers.
Assets required (from client)
Product samples, derm endorsements, prior purchaser lists for seed lookalikes, GA4 + server-side setup, creative approvals.
Performance guarantee
ROAS guarantee applies when agreed creative volume, tracking and media budgets are provided. If KPI not met under these conditions, emmersion credits performance fees or continues optimisation (SOW exceptions apply).
"From Skeptical to Scaled: Real Brands, Real Results"
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