150% → 820% ROI in 90 days
The Challenge
- Low brand awareness in new markets → high CPAs.
- Localisation: messaging and creative needed to be adapted to cultural nuance without diluting the brand.
- Fulfilment clarity was necessary to avoid returns and negative post-purchase experiences.
LoveWell.earth is a mission-led wellness brand rooted in sustainability. They’d proven fit at home and wanted to expand to the US/UK/EU without losing brand voice.
The product story (ethically sourced, sustainable) resonates — but the brand hadn’t yet translated that voice into conversion-focused creative for cold international audiences. Fulfilment, returns messaging, and local regulations also added friction.
Services:
Meta & Googls Ads
Client:
Lovewell
Strategy (what we did and why)
Soft market tests: run micro-campaigns with local creatives and micro-influencers to validate messaging with low risk.
Local landing pages & clarity: once creative signals strong, deploy localised PDPs and clear shipping/returns copy.
Scale with capture: shift budget to Google Search & Discovery in markets with good early signals to capture intent.
Credibility & PR: local micro-PR and editorial to speed trust-building and reduce cold-market CPA.
Creative strategy — hooks, formats, and hold metrics
- Hooks: “Sustainable swaps that actually work”, “Small swaps — big difference.”
- Formats: TOF: 30–45s mission films and 6–15s micro verticals; MOF: influencer/UGC testimonial reels; BOF: localised PDP videos showing usage and shipping clarity.
- Hold metrics: 30s VTR target ≥ 35% for hero films; 3s VTR ≥ 60% for short reps; landing-page CTR and bounce used as primary BOF signals. Creative was iterated on a 14-day cadence per market.
How emmersion embedded with the client
emmersion led market sprints, managed influencer pilots, wrote localised landing copy and built a market P&L dashboard so the client could reallocate budgets quickly. We also coordinated fulfilment messaging changes with ops to avoid returns.
Assets required (from client)
Localised creative, sample packs for influencers, local landing pages, shipping & returns policy per market, GA4 + server-side tracking.
Performance guarantee
Guarantee applies when localised landing pages, a minimum of four test creatives per market, and agreed fulfilment windows are in place. If ROAS targets aren’t met under those conditions, emmersion credits relevant performance fees or continue optimisation until thresholds are reached (SOW exceptions apply).
"From Skeptical to Scaled: Real Brands, Real Results"
Most agencies will burn your budget chasing vanity metrics and sacrifice your brand for quick wins. We do the opposite.
We’ve helped 3,500+ ambitious DTC brands achieve 6–17× ROAS, cut acquisition costs up to 46%, and scale profitably—by treating creative and brand as non-negotiable. Every campaign protects your equity while driving performance.
Our 30-Day ROAS Challenge proves it: We beat your current ROAS in 30 days, or you don’t pay. No fluff. No excuses. Just real ad ROI—actual profit (revenue minus ad spend), measured transparently.
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