Revenue +388%
The Challenge
- Poor feed quality (missing GTINs, inconsistent titles) hurt Shopping reach.
- PDPs weren’t optimised for drop urgency (size guidance, scarcity cues).
- Creative-to-feed pipeline too slow for rapid launches.
LSKD is a fast-turn activewear brand that runs regular drops and collabs. Speed-to-market and feed accuracy are critical.
Prior to engagement, feed issues and PDP friction meant Performance Max and Shopping under-delivered during drops; the brand leaned heavily on social for launches but missed out on intent capture and product-level ROAS control.
Services:
Googls Ads
Client:
LSKD
Strategy (what we did and why)
Automate feed pipeline: PIM → Merchant Centre with validation and health alerts.
PDP conversion: add size guides, UGC galleries, scarcity badges, and express buy options for drops.
Launch playbook: create a drop-run process (asset deadlines, feed push windows, budget ramp rules) so every launch has complete GrowthOps coverage.
Google-first capture: Performance Max seeded with strong audience signals and Search for drop-named queries.
Creative strategy — hooks, formats, and hold metrics
- Hooks: “Limited drop — sell out quick”, “Engineered for HIIT”.
- Formats: Shopping hero images, PMax short assets assembled from UGC + lifestyle shots, responsive search assets with drop names.
- Hold metrics: product-level ROAS checks daily; add-to-cart improvement targets of +60% vs baseline for drop PDPs.
How emmersion embedded with the client
emmersion placed a feed specialist and CRO lead into the drop operations, automated the feed build, introduced the drop-run playbook and ran daily launch standups with merchandising and creative.
Assets required (from client)
PIM access, GTINs/UPC, high-res hero photography, UGC clips, drop calendar, Merchant Centre & GA4 access.
Performance guarantee
If agreed product-level CPA/ROAS thresholds were not met, given feed remediation, full asset delivery and agreed media budgets, emmersion credited performance fees or continued optimisation until targets were achieved (SOW defines exceptions).
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