Conversion: +58%
The Challenge
Inventory & feed fragmentation led to showing out-of-stock items in ads → wasted spend.
Mobile checkout friction produced a low conversion baseline (0.8%).
No reliable measurement of ad click → in-store pickup redemption.
Prospecting creative lacked locality cues and urgency.
Leo Lin Official is a boutique label with editorial credentials and limited production runs. They had strong press and an audience who valued craftsmanship — but conversion and international capture were under-optimised.
The client wanted to sell story and scarcity without resorting to discounting, and to move editorial interest into shoppable behaviour.
Services:
Meta & Googls Ads
Client:
Leo Lin
Strategy (what we did and why)
Cinematic lookbooks: produce shoppable lookbook films that preserve editorial tone while including subtle product CTAs.
VIP flows & scarcity: VIP checkout invites and limited-release pages that respected editorial scarcity.
Channel capture: Google Search & Shopping to close intent, Meta TOF to build desire and MOF shoppable units to entice high-value audiences.
Creative strategy — hooks, formats, and hold metrics
- Hooks: “Handcrafted limited runs — secure yours.”
- Formats: 30–60s cinematic lookbooks for TOF, 15s shoppable cuts for Meta MOF, high-res Shopping imagery.
- Hold metrics: 15s completion ≥ 45% on lookbooks; collection CTR thresholds per cohort; CPC reductions measured vs baseline.
How emmersion embedded with the client
emmersion co-produced the lookbook with the design team, implemented VIP checkout logic, and coordinated press timing to maximise impact without discounting.
Assets required (from client)
Lookbook films, VIP list, high-res product imagery, localised PDPs, GA4 tracking.
Performance guarantee
Conversion & ROAS guarantees apply when creative and VIP lists are supplied, and media budgets are respected. If KPIs are not reached under those conditions, emmersion credits fees or conduct extended optimisation per SOW.
"From Skeptical to Scaled: Real Brands, Real Results"
Most agencies will burn your budget chasing vanity metrics and sacrifice your brand for quick wins. We do the opposite.
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