Reduce CPA by 60% through better creative resonance.
The Challenge
- High returns driven by sizing uncertainty and low initial trust.
- Need for an educational creative that communicates fit, comfort and authenticity.
- Scaling without eroding the brand’s direct credibility.
Jennen Shoes makes discreet height-boost footwear targeted mainly at men seeking subtle confidence gains. Product adoption requires trust (people worry about fit/comfort), and returns due to sizing uncertainty were a big margin leak.
The brand needed to scale beyond early adopters while reducing return friction.
Services:
Meta Ads
Client:
Jennen Shoes
Strategy (what we did and why)
Trust-first creative: UGC fit demos, creator testimonials and founder narratives to humanise the brand.
Post-purchase education: size-matching guides, fit videos and easy exchanges to reduce returns.
Bundle AOV: cross-sell socks/insoles to increase AOV and perceived value.
Creative strategy — hooks, formats, and hold metrics
- Hooks: “+2.5cm — instantly confident, perfectly discreet.”
- Formats: 6–15s UGC reels showing before/after, founder interview short-form, carousel demos on fit & materials.
- Hold metrics: 3s VTR ≥ 60% target, add-to-cart lift on demo creatives +30% vs baseline; returns correlation examined per cohort after education sequences.
How emmersion embedded with the client
emmersion established the UGC pipeline, trained customer support on fit scripts to reduce returns, and A/B tested bundle offers with the ecommerce team.
Assets required (from client)
Product samples for creators, UGC entitlement, size guides, email platform access, and GA4 tracking.
Performance guarantee
Guarantee on ROAS subject to agreed creative volumes, product sample availability for creators, and fulfilment/returns policy support. If not met under those conditions, emmersion credits variable fees or continues optimisation.
"From Skeptical to Scaled: Real Brands, Real Results"
Most agencies will burn your budget chasing vanity metrics and sacrifice your brand for quick wins. We do the opposite.
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